PERSPECTIVES ON THE MOVEMENT FOR SOCIAL JUSTICE:
Corporate Campaigns Reflecting Afro Perspectives on Discrimination & Racial Inequality:
PROCTOR & GAMBLE "The Choice"
P&G continues its series of thought-provoking films on bias and racism with “The Choice,” an invitation to the often-silent majority to become allies, advocates and activists to end racial inequality.
The film inspires individuals to take action to create the world we all want to live in by challenging them to move beyond their comfort zones to Read, Listen, Donate, Plan, March, Vote, Speak Out, Step In, Step Up.
The film is accompanied by an extensive web-based resource at pg.com/takeonrace that gives people a place to start.
[Courtesy of: https://www.youtube.com/watch?v=U7bnS8R994I]
"Created in 2019, “The Look” uses historical references and contemporary stories to highlight the bias experienced by Black men in America.
The film helps to build empathy, change perspectives, prompt personal introspection, and bring people together for conversation. Produced by Saturday Morning with Anthony Mandler and Malik Sayeed, the film is used as an educational tool at institutions across the country."
A discussion guide and background on the inspiration for the film can be found at www.talkaboutbias.com.
[Courtesy of: https://www.youtube.com/watch?v=aJav36Nbn58 ]
"Originally debuted in 2017, “The Talk” highlights the painful, but necessary conversations Black parents have with their children to help prepare them for prejudices they may face growing up in a society that judges them based on the color of their skin."
Directed by Malik Vitthal and produced together with BBDO and Egami Group, the film received numerous accolades including a Daytime Emmy Award.
[Courtesy of: https://www.youtube.com/watch?v=XPl3hZqFaLM]
NIKE | "FOR ONCE, DON''T DO IT"
"We will continue to stand up for equality and work to break down barriers for athletes* all over the world. We will do and invest more to uphold longstanding commitment in supporting the Black community and partnering with world-class organizations dedicated to ensuring racial equality, social justice, and greater access to education. #blacklivesmatter #UntilWeAllWin For more information: https://go.nike.com/XzgyIjcJoXc"
Keith D. Young [HERO], CEO
My students continue to fuel and inspire me! I'm so grateful to give back to my beloved hometown of Detroit! 2020 promises to be our most impactful year ever! THANK YOU FOR YOUR CONTINED SUPPORT!
Shanari Williams, CFO
I'm a native daughter who blazed a trail from Detroit's city streets, to Wallstreet, unlocking the secrets of financially empowerment for other women and people of color...Thanks to Afro Perspectives, I get to give back and serve as a key volunteer for the people that I love. LET' GO DETROIT!
